The Quick and Dirty Guide to Defining Your Personal Brand

The Quick and Dirty Guide to Defining Yur Personal Brand Youve heard aboutpersonal brandingand know you need a personal brand but do you really know whata brand isor how to define it?In the old days, it was called making a name for yourself.Oh, the printer isnt working? Call Bob he can fix anything.Bob clearly made a name for himself around the office as the go-to-guywhen it came tofixing things no one else dared touch. That was his brand. He didnt have to promote it.Word simplyspread around the office in the same way that things go viral today.But youre not Bob, and you do need to clearly define your brand before it gets defined for you. To do that, youll want to answer the following questions(NoteCome up with at least five answers for each question. Of those five answers, pick the top 1-3 and see what commonalities there are between them. You should start to see your story coming together.)1. What do you do better than anyone else?Ex I have a pers onable style of communication that I get complimented on all the time.2. What are your unique talents?Ex Building relationships.3. What do you really take pleasure in doing?Ex Being part of conversations about things that matter.4. What are the results of you doing what you do?Ex Our social media audience is growing and engaging with our brand online.Being able to clearly and honestly answer these four questions will help you hone in on what your brand is.Think of it this way When youre asked what you do for work, you can respond with your title or with yourtagline. Your tagline is basically the end result of the work you do, and its much more meaningful than a title. For example, if your title is social media manger or brand marketing manager at a consumer goods company, your tagline might be I create strong bonds between consumers and the products they use in their daily lives by engaging online audiences in conversations about things that matter most in their lives.Another way to consider your personal brand is to ask yourself what value you deliver, how you deliver it, and to whom you deliver it.Now that you know what a personal brand is, make sure youre clearly communicating it on your social networks and on your resume Consistency is critical in delivering the powerful message that is uniquely yours.A version of this article originally appeared on theAtrium Staffing blog.Michele Mavi isAtrium Staffings resident career expert.